You can be the next Social Media Superstar

Now more than ever you should be on social media creating content.

The one TikTok idea you had, that beautiful Instagram post and that tutorial you’d written for Reddit are all things you should just do. In the wave of new media and the world of ‘influencer culture’, there has never been a better time to make meaningful content for the world to enjoy and be rewarded for doing so.

Throughout lockdown, many of us have resorted to Netflix, new hobbies, or for most of our phones. Access to digital media and content is at an all-time high but so many people are not acting on it.

The ability to tell stories and produce content is at our fingertips, every meal we eat, new purchase and song we listen to are all opportunities to build an online following and monetize not only our passions but our day to day lives.

I’ve recently started live streaming on Twitch to test my theory. This has allowed me to do everything I would normally do in a day: sit down at my desk with a coffee, watch some videos on YouTube, play some games for a couple of hours and then chill out by doing some painting. The main difference is, I am now turning on my webcam and inviting the world to come to hang out with me.

While it might seem like nothing, and to some extent I might not be doing much for anyone, I am providing an opportunity for community, people to engage and come together with similar interests.

Similar to the gig-economy with the rise of Uber and UberEats, Twitch offers a path for donation and subscription services so people can support their favourite creators. As a result by doing what I do every day, playing games and having a coffee, people are supporting me with donations and support.

Of course, I also do the same for some of my favourite creators, but the ones I follow are relevant to my interests and hobbies and that’s how the ‘content creation’ cycle goes.

Serial entrepreneur, Gary Vaynerchuk preaches this message each day, offering to his supporters a less stressful life where you can follow your passions and be rewarded for doing so, yet so many people pass on the offer, or just flat out ignore it?

Why?

I believe the reason many people are passing up on this is the same reason it took a pandemic for me to start streaming my gaming sessions. Because it can be a little embarrassing and daunting.

Of course, it is, but just like your first job or getting a needle or asking someone you’re interested in out on a date, there is nothing to be earnt if you never take a chance. But just like Cryptocurrencies, no one knows how long this opportunity will be around.

So when you next doubt your ability to make content, open TikTok or Instagram and have a look at the content you see every day. Anyone can make that same joke or food review or cover that one Taylor Swift song, so why shouldn’t it be you?

And why shouldn’t you be able to grow an online community and earn money to do so?

Of course, there is more to it, but at the same time, there isn’t so I think now more than ever you should on social media creating content.